Relationship Building

Sales is all about relationship building!

A friend of mine recently went for a job interview. At the end of the interview when she asked for feedback she was told that “you don’t really have an agenda”. When she asked him to explain, he added “I’ve interviewed hundreds of people for jobs over the years, but the thing that struck me most about you is that you don’t seem to have any ulterior motives or agendas. You don’t seem to have an underlying side to you at all.” (more…)

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Look after your customers

All businesses spend a lot of their time and energy looking to acquire new customers.  Quite rightly so – it is obvious that this is essential if any business is to grow and prosper.

It can be really exciting when we put a brand new customer on the books, time to celebrate the fruits of our hard sales labours.  But be careful, danger lurks!  Be mindful of the old story of: (more…)

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