Last month we discussed the importance of clarifying objections in the sales process and getting behind the reason for the objection before providing the appropriate information to satisfy your client. So now that we think we’ve resolved all the objections and our client is looking comfortable. How do we go about closing the sale? (more…)

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We hear a lot of salespeople saying that they struggle when closing the sale, gain commitment from their customer or simply get them to say yes! We’d say this is generally down to one of two things:

• They’re not doing it right, or
• They haven’t fully understood their needs.

(more…)

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