Sales Training Case Study – Heroes Drinks Company

Even when you have the makings of a great product with a compelling story behind it, achieving your first big break isn’t easy.  Far from it.

Chris Gillan had served three military tours, he’d been to places and seen things you and I are spared from.  But despite the war zones he had survived, his belief in people and their humanity was undiminished.  At the end of his final tour Chris took a different direction and launched ‘Heroes’ premium –  a seven time filtered vodka.

Chris Gillan with Brendan at the first bottling run of Heroes for ASDA at Broxburn Bottlers in December 2016.


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