Some sales skills are transportable…

On Friday night we had the honour and pleasure of being hosted by Air Vice-Marshal Ross Paterson, Air Officer Scotland, at 603 Royal Auxiliary Air Force Squadron Headquarters in Edinburgh, then at the Royal Edinburgh Military Tattoo, and again afterwards at 603 Squadron.  I was invited in my capacity of Non-Executive Director of Heroes Drinks Company and I was accompanied by my partner Susan Mallinder.

(more…)

Read More

Sales Culture

We believe that salespeople are business leaders. By that we mean leaders in their own business specifically, and vital to  the development of a vibrant sales culture from within. The success of any business will be delivered by many things, some of which are directly influenced by salespeople: (more…)

Read More