How does your Sales HUM sound?
Ok, your Sales HUM is more a state of mind than a noise, but in our experience it can separate high performers from the rest of the field.
On Friday night we had the honour and pleasure of being hosted by Air Vice-Marshal Ross Paterson, Air Officer Scotland, at 603 Royal Auxiliary Air Force Squadron Headquarters in Edinburgh, then at the Royal Edinburgh Military Tattoo, and again afterwards at 603 Squadron. I was invited in my capacity of Non-Executive Director of Heroes Drinks Company and I was accompanied by my partner Susan Mallinder.
First things first. Your charity or non-profit organisation (‘charities’) is a not for profit business, but unless you run it like a business you won’t survive. This means having effective processes and systems, bookkeeping and HR functions, amongst others. But the focus of this paper is on effective fundraising (more…)
We believe that salespeople are business leaders. By that we mean leaders in their own business specifically, and vital to the development of a vibrant sales culture from within. The success of any business will be delivered by many things, some of which are directly influenced by salespeople: (more…)