Some sales skills are transportable…

On Friday night we had the honour and pleasure of being hosted by Air Vice-Marshal Ross Paterson, Air Officer Scotland, at 603 Royal Auxiliary Air Force Squadron Headquarters in Edinburgh, then at the Royal Edinburgh Military Tattoo, and again afterwards at 603 Squadron.  I was invited in my capacity of Non-Executive Director of Heroes Drinks Company and I was accompanied by my partner Susan Mallinder.


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Sales Culture

We believe that salespeople are business leaders. By that we mean leaders in their own business specifically, and vital to  the development of a vibrant sales culture from within. The success of any business will be delivered by many things, some of which are directly influenced by salespeople: (more…)

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