How to Overcome Call Reluctance in Sales

What is it about making calls that salespeople hate? The dictionary definition of reluctance is:

‘Unwillingness or disinclination to do something’

Given that making calls is a large part of the salespersons’ job, does it mean that most salespeople are unwilling to do their job?

We think not, although we also believe that most salespeople will face call reluctance at one time or another.  (more…)

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Focus on the customer

We’re currently looking to get our kitchen renovated at home and we’ve been doing the usual thing of calling into showrooms and having tradespeople around to give us quotes etc. In one particular showroom the sales assistant showed us all of their products, the styles, colours and explained all the features without asking us a single question! No focus on the customer at all!

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Sales Training Case Study – Heroes Drinks Company

Even when you have the makings of a great product with a compelling story behind it, achieving your first big break isn’t easy.  Far from it.

Chris Gillan had served three military tours, he’d been to places and seen things you and I are spared from.  But despite the war zones he had survived, his belief in people and their humanity was undiminished.  At the end of his final tour Chris took a different direction and launched ‘Heroes’ premium –  a seven time filtered vodka.

Chris Gillan with Brendan at the first bottling run of Heroes for ASDA at Broxburn Bottlers in December 2016.

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