Sales gets a bad wrap, most people don’t trust us. Why is that? Here a few tips:
Don’t come across as a salesperson and don’t try to sell anything. Your job is to fully understand the needs of your clients and recommend appropriate solutions to meet those needs.
Seek to build relationships based on honesty, trust and openness.
Listen more than you speak.
A good way to destroy trust and rapport is to show you’re not listening.
Don’t make promises you can’t keep.
Don’t focus on price. In fact, don’t even bring it up.
Be authentic. If you don’t know what this means, look it up!
Do what you say you will do. Always and without fail.
Always tell the truth. People would rather you tell them the truth than worry about hurting their feelings. In our experience this is a big problem in the UK and generally leads to loss of trust.
Look at yourself in the mirror and ask "Would I trust me?"
“When the trust account is high, communication is easy, instant and effective” – Stephen R. Covey