Why we just don’t trust salespeople.

“Tell a lie once and all your truths become questionable”

Sales gets a bad wrap, most people don’t trust us. Why is that? Here a few tips:

  • Don’t come across as a salesperson and don’t try to sell anything. Your job is to fully understand the needs of your clients and recommend appropriate solutions to meet those needs.
  • Seek to build relationships based on honesty, trust and openness.
  • Listen more than you speak.
  • A good way to destroy trust and rapport is to show you’re not listening.
  • Don’t make promises you can’t keep.
  • Don’t focus on price. In fact, don’t even bring it up.
  • Be authentic. If you don’t know what this means, look it up!
  • Do what you say you will do. Always and without fail.
  • Always tell the truth. People would rather you tell them the truth than worry about hurting their feelings. In our experience this is a big problem in the UK and generally leads to loss of trust.
  • Look at yourself in the mirror and ask “Would I trust me?”

“When the trust account is high, communication is easy, instant and effective” – Stephen R. Covey

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Brendan Walsh