Why are sales activity plans so important?
QUANTITY
Are we doing enough sales activity?
DIRECTION
Are we doing it with the right people?
QUALITY
Are we doing it with skill, knowledge and enthusiasm?
Are we doing all of this with a positive and winning attitude?
We often see Salespeople and Sales Managers focus on only one these sets of activities.
For example, it’s easy just to focus on the ‘numbers’. That is are we doing enough activity – making enough phone calls, attending enough meetings, etc.
Whilst this is important, if we’re not calling or meeting the right people, or if we’re not completing these activities with the professionalism required then we won’t achieve high performance.
For high performance in sales activity – Everything you do is QDQ!