Here are 10 common sales mistakes that we regularly come across:
- Talking too much
- Thinking about your own situation and not that of your customer.
- Thinking about your own product rather than solutions to meet the real needs of the customer.
- Not completing sufficient pre-call planning. Approaching sales meetings ‘on the run’.
- Overreacting to objections.
- ‘Hard-selling’ your products and services instead of uncovering the customers’ needs and developing solutions to meet real needs.
- Not asking the right questions.
- Inability to verbalise the strengths of your business.
- Not focussing on the right sales behaviours.
- Not following up.
- (Bonus track) Not having a positive mental attitude.