Call Reluctance

What is it about making calls that salespeople hate? The dictionary definition of reluctance is:

‘Unwillingness or disinclination to do something’

Given that making calls is a large part of the salespersons’ job, does it mean that most salespeople are unwilling to do their job?

We think not, although we also believe that most salespeople will face call reluctance at one time or another.  (more…)

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